During New York’s Fashion Week, Kate Spade wanted to stand out amongst the pack. They decided to go the music route by holding a Facebook competition and hosting an epic Battle of the Bands event on the streets in the Meatpacking District. And Mobilize helped make it all happen.

With the simplicity of one Facebook page we built three tabs, turning the Kate Spade Facebook page into Battle of the Bands headquarters, where fans could watch music videos and like their favorite artists, view a live stream of the main event, and — of course — shop.

Mobilize designed and built the three-part Facebook tab, plus seamlessly filmed (with a tricaster) and live streamed the concert remotely.