On May 19, 2011, the Annenberg Space for Photography threw a gala event to celebrate the opening of its BEAUTY CULTURE exhibit.

Mobilize was engaged to provide Social Media Photo-Sharing Kiosks, which allowed the 700-plus guests in attendance to instantly share their experiences with their friends and followers through Facebook, Twitter, and email.

In just three hours, our Social Media Photo-Sharing Kiosks created 1,002,451 media impressions through Facebook and Twitter. The generated buzz resulted in the largest opening weekend ever for the Annenberg Space for Photography.